Visual communication has always been a vital part of marketing. With the advancement of technology, video is becoming an increasingly preferred medium. This tendency is not surprising: with retention rates between 54 and 62%, and a 52% increase in sharing, it is easy to see the advantages of this type of marketing in a fast-paced world.
Creating video content is an excellent marketing strategy for any business. Corporate videos can be indexed by Google and contribute to a sizeable increase in traffic. A well-made video can convey your message in seconds and convert a wider audience. We are experts in creating videos, minutely perfected to the smallest detail.
Research and discussion
In the preliminary stage, we get to know your business thoroughly. We listen to your ideas, suggest our own and discuss different aspects in depth.
Proposing a plan
On the basis of our first meeting, we propose a plan for your corporate video. Then we clear up any remaining details.
Filming and editing
During the last stage of the process, we film. Then we edit the raw material, making sure that every detail of the final product is flawless.
A corporate video is much more than just a visual message or a presentation. It is a potent tool for audience engagement. It is the perfect way to present information to your audience in an engaging and exciting way, which the Tendrik team specializes in. Creating a corporate video is a great option for virtually any business, no matter its niche. It is an effective way to increase awareness of your brand. Therefore, corporate video strategy is a key component of any business’s media strategy.
Advantages of corporate video
The length of an effective video depends on its purpose and the platform where it will be posted. Video ads are typically short, lasting just a few seconds. Tutorials can be longer, ranging from ten to fifteen minutes for complex topics. Behind-the-scenes videos can be even longer, but it’s important to keep them interesting. Different platforms have their own time limits, such as YouTube allowing verified accounts to have videos several hours long, while unverified accounts have a limit of fifteen minutes.
However, when it comes to video, the quality is always more important than its length!
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In today’s dynamic communications world, a client’s attention is something that we need to constantly compete for. In order for our enterprise to be successful, it’s not enough to merely have a perfect product, or a better one than what our competitors offer. Our appearance in the customer’s world has to be influencing and powerful – that’s why every motivated business shouldn’t spare any efforts to achieve that. Undeniably, the video has the greatest potential for influencing your client. It’s easy and comfortable to watch, leads to emotional engagement and empathy in the viewer, thus creating closer and stronger connection between him and the brand. Sending a message and captivating your viewers is constantly getting more and more competitive and complex, leaving the users a little spoiled. They expect to be won over with something really creative and different.
Video marketing is part of a company’s digital marketing strategy and plays an important role in its overall communications for promoting and making long lasting connections with clients. It includes creating videos with different and attractive content essential to a certain product. Those videos could show the brand in a positive way or educate the customer, for example. Their emission has to be systematic, various and to spread out into every popular communication channel. Video presence in the social networks is really important, because sharing an influencing video leads to a chain reaction and therefore – a higher customer reach.
*Notice the fact that Facebook recently announced that 1 billion people visited the site in single day, and it’s not surprising that the number of videos watched for a day is over 4 billion. In other words, more than 500 milion people are watching videos on Facebook daily. Imagine all the potential and ground for development and growth.
The quality of your videos bares a significant importance since today’s customers are impatient and if you can’t grab their attention in the very first few seconds, you will lose them. Therefore, your video campaign has to be carefully planned and preferably with the assistance of professional help. But let’s elaborate more on the subject of qualitative videos. When is a video perceived as one with high quality and worth of someone’s time:
There are various types of video content that you can use for your business:
You’re trying to penetrate the market with a completely new product and you want people to know about it? You need a product video! You don’t need professionals to create one, as it’s more than enough to merely show how your product works, creatively emphasizing on the qualities that bring comfort and joy into people’s lives.
If possible, divide your customers into different segments (by gender, profession, hobby, etc.) and create several video series, each referring specifically to a certain group. In that way, you will reach the viewers in a more personal way so they can identify with the emotions you create.
If the product video needs only a small portion of emotions, then the image video transforms them into integrity. We all know the famous Coca-Cola adverts which are focused on family traditions, friendship and the joy of being with your loved ones. Some people even connect certain holidays with characters from Coca Cola’s popular videos. Another example is Fanta with its youthful ads that carry spontaneity and sparkling joy, primarily targeting teenagers. People buy the product not because of its physical characteristics, but because of the identification with the emotion that brings.
It’s important for you to be honest and creative when sharing your values through the story in a video. Bringing sympathy and understanding to the viewers will certainly grab their attention and even make them love your brand.
This video is a simple recommendation from a pleased client, who gets to describe how your product had changed their life. We bet you still remember the first-hand value-oriented videos of WS Teleshop, where Horst had people testing domestic devices, and showing how they works, while constantly giving positive feedback for their functionality.
Another advantage of a first-hand-test-drive videos is that, just like product videos, they don’t need a significant investment for their creation. But still, be careful not to make it all look too artificial – it is better when the clients are honest and truly satisfied by the product.
This video type allows your customers to dive into your workspace. By inviting them to take a closer look at the process of creating their products, they will see the natural, honest people in your company, who focus their energy on creating more value for the customer.
This is a wonderful way to put more diversity into your advertising campaign – to encourage your customers to speak about the brand themselves. If you organize a prize competition, you could motivate your clients to be more creative, which would make your brand more popular. What’s more, you won’t worry about your videos looking unnatural.
More than 71% marketologists confirm that adding video to your content enhances the realisation percent.
The message and emotion presented through this medium leaves a lasting trace in the user. And what’s better than an emotionally invested user turned client?
Just a (seemingly) little change – adding a video – you can increase the efficiency of your email marketing campaigns.
If you are still not convinced to include the video as part of your communication strategies, here are some statistics:
Tendrik is an international digital agency offering comprehensive branding and marketing services for your business. Our team includes dozens of experienced, knowledgeable and motivated professionals with skills in business strategy, marketing, design, web development, PPC, SEO and copywriting. Our expertise and breadth of knowledge are just what you need to reach your goals and help your dreams come true.
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