E-mail marketing

Is email marketing still relevant in the 21st century?

The answer to this question is a resounding yes! While it is true that email marketing has changed drastically over the years, today it is still one of the most effective marketing tools for businesses large and small. If implemented strategically, it can yield an impressive return on investment, with some sources citing ratios as high as 36:1. Email marketing gives you the opportunity to build a relationship with your potential customers, keep your loyal fans informed, and promote the products or services you offer – ultimately increasing sales and revenue.

Business owners often wonder whether email marketing is hard. It can be if you lack the necessary knowledge and experience. This is where we can help you. Over the years our team has implemented email marketing strategies for a plethora of diverse businesses. We know the ins and outs of the trade and can develop and execute an email strategy that works.


Better brand presence

Email marketing is one of the most effective ways to build your brand presence because it connects with your audience directly.

Wide outreach

You have the opportunity to reach out to a large audience instantly, which means you have a better chance of persuading more users to take action.

Increase in sales

A well-designed email enables you to make sales via the campaign. Data suggests this advertising channel provides a high return on investment (ROI).

Instant results

Unlike some online marketing methods, email marketing has no lag. The results become visible immediately after the launch of the campaign.


Building your list

We start by helping you build and segment email lists that will be used for your email campaigns.

Crafting a campaign

Then we create an email campaign for your target customers. The professionally designed banners, content, and call-to-action are all synchronized with your goals.

Testing and launching

We make several tests, implement some final tweaks, and launch your campaign.

Frequently Asked Questions (FAQ)

Are there different types of email marketing?

Yes. There are many different types of emails you can use to further your goals. Some of the most popular include newsletters, transactional, promotional, and retention e-mails.

What is the most challenging part of email marketing?

There is no unified answer to this question, as each business is faced with unique challenges. There are three primary goals in email marketing that you should work toward: adding new subscribers to your list, increasing open rates, and retaining existing subscribers. Many business owners who lack experience in the field find these difficult to achieve.

How often should I send emails to my subscribers?

It depends. Most brands opt for an average of 2-3 e-mails per week. However, there are many factors that influence this decision, including the preferences of your audience, how strong your brand presence is, and what resources you can invest in email marketing.

What is the biggest email marketing trend right now?

This is undoubtedly the increasingly diverse use of AI. There are tools that can help with a variety of tasks, including analyzing data, gleaning insights from customer feedback, as well as enabling highly personalized email campaigns.

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