sell successfully in bulgaria

Discover the advantages of Bulgaria’s strategic positioning in Europe –
a gateway to millions of potential customers in the region.

Why Bulgaria?

  • 1

    Strategic Location: Discover the advantages of Bulgaria's strategic positioning in Europe – a gateway to millions of potential customers in the region.

  • 2

    Economic Growth: Economic growth and stability make Bulgaria attractive for online business investments.

  • 3

    Low Digital Marketing Costs: Digital marketing prices in Bulgaria are often lower than in other European countries, providing opportunities for effective advertising campaigns.

  • 4

    Few Major Competitors: Compared to larger European countries, Bulgaria has fewer major online stores, making it easier for new investors to climb the ladder.

  • 5

    In 2022, 83% of Bulgaria's entire population has internet access, and 53% of online users (2,868,055 people) make online purchases of goods and/or services on an annual basis.

Online Customers

40.5% of people aged 16-74 have bought goods/services online for personal purposes in the last 12 months.

Online Customers
by gender

group 86

Online Customers
by place of residence

group 87

Source: NSI
Note: The relative share is calculated based on the total population aged 16 to 74.

In 2022, online shoppers have purchased the following categories: clothes, shoes, accessories (81.3%); accommodation (hotels, travel agencies, tour operators, or private individuals) (30.5%); sports goods (excluding sportswear) (30.4%); cosmetics, health, and beauty products (27%); deliveries from restaurants, fast-food chains, catering (26.5%); transportation services (bus, train, plane tickets, taxi services) (19.3%); online tickets for various events (17.9%); medicines, dietary supplements, vitamins (15.2%); furniture, home goods, garden supplies (14.9%); computers, tablets, mobile phones, and accessories (14.5%); printed books, newspapers, magazines (13.1%); children’s toys, baby products (12.7%); food and beverages from stores and supermarkets (10.8%); home appliances (televisions, stereos), household appliances (washing machines, stoves) (10%); other goods (9.9%)

Statistics on Gross Domestic Product (GDP)
and the E-GDP share of e-commerce:

E-commerce in Bulgaria is growing at exceptional rates. In 2021, it reached 1.2 billion euro from online sales of goods and services. Just two years later, in 2023, the forecast predicts this figure to reach 1.95 billion euro, equivalent to a 19% growth. The previous two years saw remarkable growth of 29% and 31%, respectively.

Gross Domestic Product (GDP)

B2C E-commerce growth

group 89

E-GDP E-commerce share of GDP

group 90

Average annual online basket in Bulgaria in EUR

group 91

Services we offer

We are Tendrik, one of the leading marketing and web agencies in Bulgaria. Our team has assisted over 400 clients across the country, spanning various industries and niches.

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Digital Marketing

PPC Marketing (Pay-Per-Click Marketing):
Effective online advertising where clients pay only when users click on the ads. Ensures greater visibility and audience targeting.

SMM (Social Media Marketing):
Building a presence on social media, promoting the brand, engaging with users, and increasing awareness through Social Media Marketing strategies.

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SEO Optimization

Website Optimization
for search engines, including keyword and competition analysis. Ensures improved visibility in search results and increased organic traffic.

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Graphic Design

Logo Design:
Creating unique and memorable logos that represent the brand and make it recognizable.

Brand Identity:
Creating unique and memorable logos that represent the brand and make it recognizable.

Web Design and Banners:
Attractive designs for websites and advertising banners, providing visual appeal and user convenience.

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Development of Online Stores

Web Design and Development:
Creating a functional and attractive online store that meets the needs of both businesses and consumers.

Integration of Payment Systems:
Convenient payment methods for customers through seamless and secure payment systems.

Product and Inventory Management:
Efficient management of the product catalog and inventory for better customer service.

Website adaptation:
Adaptation of your online store for the Bulgarian market.

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Consultations

Legal and Accounting Services:
Providing guidance to our clients in connecting with suitable specialists.

Logistic and Fulfillment Services:
Advising and selecting optimal logistic partners based on the analysis of service offerings and their pricing.

Translation:
Our team of experts is dedicated to delivering top-tier native translation services of the highest quality.

Our Expert Team

Local Experts:

Our team consists of local professionals with a rich cultural background, knowledge of the behavior of Bulgarian online consumers, and professional experience covering various industries and niches.

Service Diversity:

Whether your business is in technology, fashion, healthcare, or any other field, our team has the expertise and knowledge to support you.

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conclusion: Invest in Bulgaria with Our Support!

Contact Us: We are here to help you grow and succeed in Bulgaria. Reach out to us for an initial free consultation!

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