Selling mattresses and bedroom products is one of the highly competitive market niches where standing out and being among the leading players requires maximizing the opportunities of online marketing. In this article, we will share with you the successful example of one of our clients – Mattro.net – and how, in just 5 months of collaborative work, we managed to increase their online store sales by 800%.
A bit more about Mattro.net
Mattro.net is one of the leading online stores focused on selling mattresses and a wide range of sleep products. It is owned by Intershop Ltd – a company with extensive and long-standing experience in this market segment.
The online store offers a variety of high-quality models from Bulgarian and international brands to cater to the needs of consumers. In 2013, they introduced their own mattress brand, Mattro, which currently includes over 30 different models.
One of their main efforts, which is also a core principle of their business, is to provide their customers with a seamless shopping experience. To ensure a quality user experience, specially trained consultants are available to provide helpful advice and guidance in selecting products.
Facebook and Google ads
At the end of 2019, Mattro.net reached out to us for assistance with their Google ads. They shared with us that they had previously used the services of another agency but were dissatisfied with the results they achieved and wanted to improve their current performance. After several meetings, our team of marketing specialists undertook a detailed analysis of the situation, studied the approach and methods used up to that point, and identified areas for improvement.
Based on this analysis, we built a comprehensive Google ads strategy to deliver the desired results for Mattro.net’s online store. The very first month we started managing their Google ads, we were able to make a noticeable improvement. Based on the good results, they decided to trust us further by giving us the task to manage the Facebook advertising of the online store.
We increased orders in Mattro.net online store by 800% in 5 months
In our work, metrics and various indicators often determine the success of a project. Therefore, we want to share some behind-the-scenes insights and provide you with a summary of the results achieved in our collaboration with Mattro.net.
When we took charge of managing their Facebook ads, we once again developed a comprehensive strategy, restructured the entire account, implemented targeted audiences, and conducted tests on different ad sets to determine the most effective and engaging ads and messages. The results were evident in a short period of time.
This is evident in the ROAS (Return on Ad Spend) metric, which is a crucial measure of advertising campaign success, as it gauges the return generated from advertising expenditure. From November to March, we consistently maintained an average ROAS of 22.36 across the entire website.
Furthermore, if we compare the data from the period in which we worked together (November 2019 – March 2020) with the data from the same period in the previous year, we can summarize that the conversion rate for the entire website and advertising campaigns has nearly tripled.
We have also managed to significantly improve the average cost per order, which we have reduced by as much as 40%. Another of the noteworthy achievements is the substantial increase in the number of orders placed, which has grown almost 8 times compared to the previous period.
We would like to express our gratitude to Mattro.net for their trust, and as always, we are committed to achieving even better results. If you are also seeking a reliable partner with expertise in Google and Facebook advertising, feel free to send us an inquiry. We will assist you in achieving successful outcomes.
Selling mattresses and bedroom products is one of the highly competitive market niches where standing out and being among the leading players requires maximizing the opportunities of online marketing. In this article, we will share with you the successful example of one of our clients – Mattro.net – and how, in just 5 months of collaborative work, we managed to increase their online store sales by 800%.
A bit more about Mattro.net
Mattro.net is one of the leading online stores focused on selling mattresses and a wide range of sleep products. It is owned by Intershop Ltd – a company with extensive and long-standing experience in this market segment.
The online store offers a variety of high-quality models from Bulgarian and international brands to cater to the needs of consumers. In 2013, they introduced their own mattress brand, Mattro, which currently includes over 30 different models.
One of their main efforts, which is also a core principle of their business, is to provide their customers with a seamless shopping experience. To ensure a quality user experience, specially trained consultants are available to provide helpful advice and guidance in selecting products.
Facebook and Google ads
At the end of 2019, Mattro.net reached out to us for assistance with their Google ads. They shared with us that they had previously used the services of another agency but were dissatisfied with the results they achieved and wanted to improve their current performance. After several meetings, our team of marketing specialists undertook a detailed analysis of the situation, studied the approach and methods used up to that point, and identified areas for improvement.
Based on this analysis, we built a comprehensive Google ads strategy to deliver the desired results for Mattro.net’s online store. The very first month we started managing their Google ads, we were able to make a noticeable improvement. Based on the good results, they decided to trust us further by giving us the task to manage the Facebook advertising of the online store.
We increased orders in Mattro.net online store by 800% in 5 months
In our work, metrics and various indicators often determine the success of a project. Therefore, we want to share some behind-the-scenes insights and provide you with a summary of the results achieved in our collaboration with Mattro.net.
When we took charge of managing their Facebook ads, we once again developed a comprehensive strategy, restructured the entire account, implemented targeted audiences, and conducted tests on different ad sets to determine the most effective and engaging ads and messages. The results were evident in a short period of time.
This is evident in the ROAS (Return on Ad Spend) metric, which is a crucial measure of advertising campaign success, as it gauges the return generated from advertising expenditure. From November to March, we consistently maintained an average ROAS of 22.36 across the entire website.
Furthermore, if we compare the data from the period in which we worked together (November 2019 – March 2020) with the data from the same period in the previous year, we can summarize that the conversion rate for the entire website and advertising campaigns has nearly tripled.
We have also managed to significantly improve the average cost per order, which we have reduced by as much as 40%. Another of the noteworthy achievements is the substantial increase in the number of orders placed, which has grown almost 8 times compared to the previous period.
We would like to express our gratitude to Mattro.net for their trust, and as always, we are committed to achieving even better results. If you are also seeking a reliable partner with expertise in Google and Facebook advertising, feel free to send us an inquiry. We will assist you in achieving successful outcomes.
