About the Business
Venera Cosmetics is one of the leading online stores in Bulgaria, offering a premium selection of beauty products, perfumes and accessories. With years of industry experience and attention to detail, the store combines the convenience of online shopping with high quality service and authentic products.
Venera Cosmetics’ range includes a variety of world-renowned brands such as Paco Rabanne, Gucci and more, giving customers access to luxurious yet affordable offerings. From perfumes and shower gels to gift sets, the store caters to the needs of every customer and age group.
In the dynamic world of cosmetics and perfumery, Venera Cosmetics has managed to build a lasting relationship with its customers. Focusing on quality and reliability, the company offers products that are carefully selected and tested to meet the high demands of consumers.
Competitive advantages:
A wide range: Venera Cosmetics offers a wide range of products to suit all needs and preferences.
Established brands: Partnerships with renowned brands guarantee the high quality and authenticity of the products.
Convenience: Easy shopping and fast delivery make Venera Cosmetics a preferred choice.
Affordable prices: Competitive pricing attracts new customers and retains loyal customers.
Positive reviews: Satisfied customers and high product ratings are proof of the team’s professionalism.
What We Did
Working with the experts at SEOMAX, Venera Cosmetics was able to focus on highly targeted Google Ads campaigns. With the primary goal of increasing sales, driving traffic to the site and retaining customers, the collaboration set new standards in online marketing.
Google Ads
We analysed customer behaviour and identified the most popular product categories.
We created dynamic ads that targeted potential customers interested in cosmetics and fragrances.
We achieved a significant increase in traffic and return on advertising investment (ROAS).
Particular attention was paid to promoting our diverse range of fragrances, cosmetics and accessories. The strategy emphasised the uniqueness and quality of established brands such as Paco Rabanne and Gucci, which appeal to both lovers of luxury cosmetics and customers looking for affordable solutions.
To maximise effectiveness and visibility, we developed search campaigns across the different product categories on the site. These campaigns targeted customers who were actively searching for specific cosmetic products, providing them with quick and accurate solutions.
In addition, we implemented Performance Max campaigns, which used automation to achieve optimal budget allocation. These campaigns extended the reach of the ads by showcasing Venera Cosmetics products across Google search, display and other channels to reach new audiences and increase sales.
Creatives we used in our ads
The Results
And now some information about our results. We’ve split the information into two parts – one comparing 2023 to 2024, and the other for the final quarters of 2023 and 2024.
Comparison of results in percentages for the period 2023-2024:
Cost +44.18%
Click through rate +18%
Conversions +104%
Return of advertising spend +87.4%
Revenue +161.7%
Clicks +32.9%
Cost per conversion -68%
Cost per click +12.5%%
Conversion rate +75.2%
Impressions +15.18%
Comparison of results in percentage terms for the last quarters of 2023 and 2024:
Cost +94%
Click through rate +52.4%
Conversions +142%
Return of advertising spend +83%
Revenue +148%
Clicks +72.3%
Cost per conversion -72.48%
Cost per click +25%
Conversion rate +106%
Impressions +22%
Across all accounts, we actively use and test a variety of ad formats offered by Google – Search, Performance Max, Dynamic, Video and Display. This not only allows us to reach a wider audience, but also provides valuable campaign performance data to optimise strategies according to brand needs.
Summary
Venera Cosmetics is an example of how a carefully selected product range, an excellent focus on the customer experience and well-executed marketing strategies can make an online business a leader in the cosmetics and fragrances industry. The results achieved are a testament to the success of the collaboration with SEOMAX, but also to Venera Cosmetics’ commitment to continuing to offer the best to its customers.
Looking to the future, Venera Cosmetics remains committed to developing new innovative solutions, enriching the product catalogue and adapting to the dynamic needs of the market. The mission remains unchanged – to be the trusted partner for anyone seeking quality, elegance and affordability in the world of beauty.
