About the business
Argoshome is a well-established online store in Bulgaria specialising in high quality kitchenware, utensils and home accessories. The store is known for its carefully selected range and competitive prices, offering customers everything they need to create the perfect kitchen.
The Argoshome catalogue features prestigious brands such as CS Solingen, Carl Schmidt Sohn and others, renowned for their durability and style. The range includes knives, pans, pots, cutlery and accessories that combine functionality and elegance. The store offers an easy and convenient shopping experience with fast delivery to anywhere in the country.
Competition and Competitive advantages:
The kitchenware market is highly competitive, with several online and physical stores. However, Argoshome.bg has managed to establish itself as a leading player in the sector thanks to its premium range and personalised customer service.
Competitive advantages
Convenience: Easy shopping process, intuitive interface and fast delivery make Argoshome.bg a preferred choice for customers. Affordable prices: Competitive prices attract new customers and increase the loyalty of existing ones.
Positive reviews: Over 20,000 satisfied customers and more than 300 positive reviews testify to the quality of products and services.
What We Did
Over 100,000 customers and more than 100,000 products and services have been delivered to Argoshome.bg and SEOMAX. In 2021 Argoshome.bg joined forces with digital agency SEOMAX to give a new impetus to its online presence. The focus was on building strategic Google Ads campaigns with a clear goal – to increase online sales, generate more traffic to the site and attract new audiences.
The bold approach and creative solutions became a catalyst for achieving impressive results and establishing Argoshome.bg as a leader in its segment.
Google ads:
We started by analysing customer behaviour and testing different product categories. We used dynamic ads to present products to the most relevant audiences.
As part of our collaboration with Argoshome, particular attention has been paid to promoting kitchen accessories and items from established brands. To maximise visibility and effectiveness, search campaigns were created across the different categories on the site, from knives and pots to pans and cutlery. These campaigns target customers who are actively searching for specific kitchen products, providing them with the right solutions at the right time.
In addition, we used Performance Max campaigns, which incorporate automation for optimal ad budget allocation. These campaigns feature CS Solingen products across a variety of advertising formats and channels, including Google Search, YouTube and Display, to reach new audiences and drive sales.
The Results
We have split the information into two parts – one comparing 2023 to 2024 and the other for the last quarters of 2023 and 2024:
Percentage Performance Comparison for 2023-2024:
Cost +64.6%
Click through rate +55.2%
Conversions +59.3%
Conversion value/cost +10.6%
Revenue +147.2%
Clicks +13.9%
Cost per conversion +5.9%
Cost per click +52.6%
Conversion rate +59.67%
Impressions -42%
Percentage performance comparison for the final quarters of 2023 and 2024:
Cost +108.2%
Click through rate -7.38%
Conversions +122.72%
Conversion value/cost +14.04%
Revenue +116%
Clicks +64.56%
Cost per conversion -21.76%
Cost per click +54.5%
Conv. rate +69.3%
Impressions +71.05%
Summary
Argoshome is an example of how the combination of high quality products, a focus on customer experience and effective marketing strategies can propel an online business to a leading position in its category. The results achieved are a testament to the success of the collaboration with SEOMAX, but also to Argoshome’s ambition to continue offering the best to its customers.
Looking to the future, Argoshome remains committed to developing new innovative solutions, expanding the range and adapting to the dynamically changing needs of the market. The mission remains the same – to be the preferred choice for anyone who values quality, style and comfort in their home.
