About the Business

Limar24 was founded more than 20 years ago and its core business is trading in investment gold, silver, currency and general insurance. Their website also has other functionalities such as

• Calculators for civil liability, linked to more than 10 insurance companies;
• Possibility of taking out civil liability insurance;
• Possibility of paying online in instalments under the GO;
• Calculator for car insurance;
• Possibility of sending requests for property insurance;
• Calculator for calculating medical insurance for abroad;
• Calculator with current prices for buying/selling silver and gold in grams and carats.

But their main goal is to make more people aware of the advantages of investing in gold and the long-term benefits of doing so. In 2020, they were faced with the need to digitise the business and improve their online presence.

What We Did

In 2020, Limar24, in collaboration with SEOMAX, started working on the launch of the project – we needed to develop a customised platform for financial, insurance and investment products and services. Once the platform was built, one of our main focuses was the brand identity and design with which we would present the project online. This was followed by very important digital marketing units for the visibility of the project, namely SEO and paid advertising – Google Ads and Facebook Ads. The constant improvements and upgrades made to the project have also contributed greatly to its success.

Google ads

The ad account was created in early 2022. Since then, we have tested a lot of different campaigns, leading to great improvements every year. In the beginning, our main focus was on search campaigns. We tested which of the brand’s services would give us the best position in Google Ads. It turned out that the best option for us was gold bars and gold coins. With great keyword research, we started to optimise our ads. In Performance Max campaigns, we also test different asset groups with seasonal and evergreen banners. The biggest difference came when we carefully selected our audience segments – affinity, in-market and demographics.

Creatives we used in our ads

The Results

Now we are going to compare the results from 2023 to 2024:

• Conversions – +177.62%
• Conversion value / Cost – +9.65%
• Revenue – +39.18%
• Cost per Conversion – -55.33%
• Conversion rate – +260%
• Cost – +26.93%
• Impressions – -33.17%
• Clicks – -10.33%
• Click through rate – +34.29%
• Cost per click – +43.75%

Summary

The development of the Limar24 project does not stop here. We are currently developing a new site for Romania. We are preparing a new, more effective and optimised strategy to face the competition. With gradual investments, the project is developing and our goal is to cover as many markets as possible.