About the Business
Coffeespot is a leading online store in Bulgaria specialising in coffee, tea and coffee machines. The company offers fast delivery to the home or office of its customers.
The Coffeespot range includes products from established brands such as Nescafe Dolce Gusto, Lavazza, Vergnano, Nestle, Tchibo, Illy, Segafredo, Kimbo and Maromas. In addition to a wide range of coffees, the shop also offers a large selection of teas and high-quality coffee machines. Orders are easy to process.
Competitive advantages
Competition and market position:
The coffee and related products market in Bulgaria is highly competitive, with many online and physical stores offering similar goods. However, Coffeespot.bg manages to stand out as the largest online store in this category, thanks to its wide range and quality service.
Competitive advantages:
A wide selection: Coffeespot.bg offers a variety of products that attract a wide customer base.
High quality brands: Partnerships with reputable brands ensure the high quality of the products offered. Easy ordering process and fast delivery make shopping pleasant and efficient for customers.
Competitive prices: Offering products at highly competitive prices is a key factor in attracting and retaining customers.
What We Did
In April 2020, Coffeespot.bg, in collaboration with digital agency SEOMAX, launched campaigns on Google Ads and Facebook to increase their revenue, the number of orders and traffic to the site. The results include a significant increase in clicks, impressions and return on advertising investment.
Google ads:
The flexible budget allowed us to scale the business to where it is today. Coffeespot helped us test different ad formats until we found the right strategy, which allowed us to scale results quickly.
What did we do with Google Ads to achieve our goals? As soon as we launched the first campaigns, we started analysing customer behaviour, the audiences that were interested, our products and, most importantly, the user journey. We ran tests on different categories and sub-categories. We then took the best from these tests and analyses. But we didn’t stop there.
To this day, we have not stopped testing and adapting to new improvements in the Google advertising platform. Everything is very dynamic and there is always something new to test. We are testing and actively working with formats such as Search, Performance Max, Dynamic and Display.
Creatives we used in our ads
The Results
We are now going to focus on specific time periods and look at the changes that have taken place during those periods with accurate data.
*The period includes the Black Friday campaign During the period November 2023 there were 4 active campaigns, 7 ad groups and 15 ads in the Google ads account.
In November 2024 there were 6 active campaigns, 14 ad groups and 19 ads in the Google Ads account.
With the different ad formats we achieved the following results:
November 2023/November 2024:
Orders – +63%
Revenue – +63.30%
ROAS – +41.07%
Envelopes – +23.79%
Interactions – +9.61%
Summary
Our work with Coffeespot has been successful thanks to good communication, team commitment and a good marketing strategy. To this day, we continue to work together to achieve our goals and grow the brand in our country.
